Projects
Presented below is a bundle of some of my most relevant course work that I have had the past few years, as of Fall 2022.
Each of these examples reflect key structures of my public relations & digital media major.
SMUMN CampusReels
Campaigns and case studies in public relations
In my major capstone class, Cases and Campaigns in Public Relations, I had the opportunity to run my first campaign! I teamed up with the St. Mary's admissions department and an organization called CampusReels. I made posters, tabled, spread the word about the campaign, and took lead to encourage students to make a short video about what they like about SMU.
Mimic Pro Digital Marketing Simulation
Social and Digital Analytics
Mimic Pro offers students the opportunity to manage over $125,000 in ad budget across search, display, and shopping ad campaigns. They will also learn about landing page optimization, audience targeting, and KPI analysis.
I've gained experience in the world of digital marketing while working on a simulation project for class. learning how to effectively use SEO and SEM in marketing and in addition how they can improve the success rate of a website when utilized in HTML.
Writing examples
Examples
Newswriting - Saint Mary’s Outstanding leader Wins 2021 Hockey Humanitarian Award
Public Relations - Pitch and print social press release
Business writing- Group Management project
(Main focus on "Implementing the Strategy")
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